Round the Bays

Digital work for New Zealand's most iconic fun run — a beloved annual event that brings thousands of participants together across scenic coastal routes.

The Challenge

Round the Bays needed a digital presence that could handle high-traffic registration periods, communicate the event's community spirit, and drive participation year after year.

The Solution

Designed and developed a website that captures the energy and inclusivity of the event — clear registration flows, event information, and a design that gets people excited to participate.

Results

• ✦High-performance website built to handle peak registration traffic
• ✦Clear, conversion-focused registration journey
• ✦Design that reflects the community spirit of the event